28 May 10 Blizzard Boss Says Restrictive DRM Is a Waste of Time
Stoobalou writes "Blizzard co-founder Frank Pearce reckons that fighting piracy with DRM is a losing battle. His company — which is responsible for one of the biggest video games of all time, the worryingly-addictive online fantasy role player World of Warcraft — is to release StarCraft 2 on July 27th, and Pearce has told Videogamer that the title won't be hobbled with the kind of crazy copy protection schemes which have made Ubisoft very unpopular in gaming circles of late. StarCraft 2 will require a single online activation using the company's Battle.net servers, after which players will be allowed to play the single-player game to their hearts' content, without being forced to have a persistent Internet connection."
Read more of this story at Slashdot.
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10 Aug 10 Microsoft unit in ad deal with Activision Blizzard
Microsoft Corp.'s video game advertising unit, Massive Inc., has signed deals with "Guitar Hero" and "World of Warcraft" publisher Activision Blizzard Inc. to provide ads for 18 of its titles and for Battle.net, its online game service.Tagi: guitar hero, service microsoft, game service, line game, microsoft corp, video game, blizzard, world of warcraft, microsoft
