15 Dec 09 Asustek to spin off motherboard and GPU business under Pegatron brand

Asustek has informed the Taiwanese Stock Exchange that it will completely spin off its motherboard and graphics card subsidiary, Pegatron, in July 2010. The split is driven by the parent company's desire to continue its competition against the likes of HP and Dell under the ASUS brandname, while still collecting ODM and motherboard orders from those same companies for its manufacturing business. For its part, the newly self-governing Pegatron will be expected to advance the ASRock brand up from its current entry-level position and into the mainstream. We don't know how well that's going to go down, but at least the mobo market will be primed to embrace a new name after the heartbreak of losing old stalwarts like Abit and now ASUS.

[Thanks, Mack S]

Asustek to spin off motherboard and GPU business under Pegatron brand originally appeared on Engadget on Mon, 14 Dec 2009 18:59:00 EST. Please see our terms for use of feeds.

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Tagi: xbit labs, manufacturing business, brandname, stalwarts, compas, heartbreak, graphics card, stock exchange, parent company, motherboard, abit, mack, mainstream, dell, subsidiary, desire, nbsp, hp

03 Mar 10 AT&T CEO: iPad will be mostly used on WiFi, won't drive many new 3G subscriptions

We all know by now that AT&T has secured the rights to furnish US iPad owners with 3G connectivity, but apparently the market desire for that service won't be quite as big as we might have expected. That comes straight from Randall Stephenson himself, AT&T CEO and eternal believer in the power of i-branded devices, so it may have some legitimacy to it. Surely Randall's dearest wish would be to announce his network is about to be overwhelmed by new subscribers, and the rather cooler news has already caused a small dint in AT&T's stock price. Then again, this is hardly shocking news given that 3G on the iPad can be had on a month-by-month basis without contract, and in truth any subscriptions related to it would have to be achieved by AT&T's own ingenuity -- which, judging by its CEO's comments, won't be suffering any undue exertions any time soon. Not only that, Randall's also taken the opportunity to advise us that higher data rates are likely for intensive users of unlimited 3G data plans -- whether on the iPad or on smartphones. Way to endear yourself to the masses, dude.

AT&T CEO: iPad will be mostly used on WiFi, won't drive many new 3G subscriptions originally appeared on Engadget on Wed, 03 Mar 2010 05:11:00 EST. Please see our terms for use of feeds.

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Tagi: intensive users, shocking news, dint, stock price, mth, ingenuity, reuters, legitimacy, wh, believer, ipad, amp, ceo, nbsp, desire, subscribers, bas, truth, subscriptions

09 Sep 10 AppSense Strata will give users flexibility within managed environments

Struggling to balance the desire for a managed computing environment with users' need for flexibility and agility? AppSense thinks it may have the answer in the form of a forthcoming product called Strata.

Tagi: managed environments, users flexibility, forthcoming product, envirment, appsense, strata, agility, desire

28 Sep 10 Building the LEGO MMO

Gamasutra has a lengthy interview with NetDevil's Ryan Seabury, creative director for LEGO Universe, which is due to launch next month. He talks about some of the difficulties in graphically optimizing a game with so many discrete, interactive objects, and mentions that they'll be keeping an eye out for inappropriate contructs to avoid problems similar to those that cropped up with Spore. "One thing we can say is when you build models you have your own property, and you can share that if you want to. If you share something publicly, it will be monitored by a human before it's seen by other people." Seabury also explains their desire to keep the game simple, using players' creativity as a driving force, as well as NetDevil's decision to stay away from a micro-transaction business model.

Read more of this story at Slashdot.

Tagi: lego universe, netdevil, interactive objects, lengthy interview, mentis, deci, creative director, ayers, mmo, driving force, business model, creativity, peoe, desire, models, game